Logo Design for Fervid Smart - Brand Identity Design

We created this logo for Fervid Smart, an IoT solutions startup for India’s smart cities.

The word Fervid means passionately enthusiastic, so it is closely associated with the color orange.
Conveniently, the founders, who are well experienced in their field of work wished to be portrayed as a company that appeals to India’s young generation. The orange primary color portrays that well.

The secondary grey color is reminiscent of the grey matter of the brain that is a measure for smartness and intelligence. This aligns perfectly with the company’s line of work.

We hope you like the design and please do share your thoughts in the comments. :)