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From the beginning, "all-inclusive" has been a mantra at C/A. Problem was, it wasn't being heard anymore 6 years later. "All-Inclusive" was meant to be totally different from anything we did; from signage at events, to posters on event tables, to brochures. The "travel" visuals were strange at financial services events and attracted attention. All the "stickers" were hand-crafted and are features or benefits—the beach scene and the luggage took two days to design once the concept was created.
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