Youth Peace Campaign Lab

👉 This was an early exploration in developing the mark for Youth Peace Campaign Lab (YPCL).

YPCL is an accelerator program on preventing and countering violent extremism by the ASEAN Peace Project 🕊. It is the third in the series of programs organized and led by the NGO.

💭 I wanted to evoke the concept of building blocks in the main branding, much as how preventing and countering violent extremism is in essence, back-to-societal-building blocks effort.

With a topic so intertwined with different societal issues, such as religion, culture, economy, age demographics, connectivity, (and so much more) I wanted to approach the design that shows that visually.

🤔 This was not the first time I played with shapes for a design, actually (stay tuned for future shots for that), but this approach really made much sense for this project.

To know more about the ASEAN Peace Project, visit our website.

Side note: made the marks for the previous two accelerator programs as well. You can find it on the website.

(👋 Also, I don't have a Pro account, so I can't attach more things to explain the concept better. Maybe I'll do a rebound in the future, or post it somewhere else. There's a building blocks animation that I'd really like to share!)