Madera logo grid
Here's the main logo with one of many potential tag lines. We found that although Madera has plenty of brand awareness among riders, those riders did NOT know that Madera was manufactured in the US by a well known and respected boutique/heritage brand, Profile. So, the logo was designed to emphasize MADE to communicate Madera's differentiation within the market, despite the slight affect to readability (remember, brand awareness was very high). More coming...