Alicia Kepner

Design Thinking

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The Analogy Activity is one of my favorite parts of the Design Thinking Process.

During the Analogy Activity, each person contributes words or drawings that are analogous with the experience in which we are creating for the user. This is such a fun exercise to allow ideas to flow, no matter how quirky they may be!

The photo on the right shows the analogies grouped and categorized.

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