Alphabet Logos Summary (1 of 3)

What is Alphabet Logos? - A mini project of mine highlighting some logos that I've designed over the past 10 years, each one representing a letter from the alphabet. This post is a summary of the last 8 letters I've shared so far, with 18 more to come.

Why?
I wanted to focus on the purity of letterforms without any accompanying text to communicate that logos don't need to be overdrawn or literally say what a business does (eg. a car logo does not have a car in its logo). A logo is there to identify.

And in when it comes to identification and memorability, simplicity JUST works. Think about the most memorable logos, they're damn simple... Nike's tick, Target's target, McDonald's M, etc.

Successful logos should stand the test of time, work at all scales, be distinct, versatile, and work in both color and B&W.

What's your fav so far?

Posted on Jun 3, 2019
Jacob Cass
🦩Strategy & Design for Brands that Dare to Flair. F'yeah!🦩

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