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Nous Tous is an artist-run gallery and community space located in Chinatown, set amongst the larger Downtown Los Angeles area. The gallery’s name “Nous Tous” is a French phrase meaning “All of Us”. Forth + Back translated this ethos of unity and gathering by creating an identity that felt connected in its typographic execution. Furthermore, all typography was chosen for its references to the surrounding architectural flourishes of Chinatown. The absence of any particular brand color was meant as an invitation for the community to enter into a dialogue with these applications and ultimately fill the gallery space with the many diverse colors of the outside world.
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