SOCIAL MEDIA CAMPAIGN & WEBSITE

Project: Summer Art Studio
Client: American Academy of Art
Work: Art direction, Instagram posts, web design & print design

The best way to reach your market? Get them involved via user-generated content.

I asked students participating in the Summer Art Studio (an art workshop open to all high school students in Chicago area) to share their experiences with a branded hashtag. These images were then used to create individual panels for Instagram posts. Each panel was shared daily until the message is spelled out. The images were also used for a event website, banner, poster and printed square stickers.

Success: Because of student participation and a focus on speaking to them and not at them, increased enrollment was achieved.