Rock Monk Brewing Primary Logo

The name ‘Rock Monk Brewing’ is derived from German monks who pioneered the use of hops to preserve beer. These monks introduced something new and important to brewing beer and its quality. After finalizing the brand strategy for this project, we quickly realized that we really wanted to showcase the history and story behind the name paired with a custom type.⁣
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This illustration represents the transportation of beer and the monks’ discovery of hops to preserve beer over long distances. With that, it also represents the philosophy of the company and the role of hops within their beers. We added some "shading” in specific areas in order to add some texture and depth, while remaining simple and sleek. ⁣