PG&E Brand Identity

Recently I was asked how I created a new brand identity for a company that had a kazillion places the new signature and brand messaging had to exist in, including over 20,000 trucks! You can drive yourself crazy if you just look at each application individually. You need to look for patterns of use – meaning group similar applications and create templates. When you do your visual audit grouping with naturally become obvious. Then when you do your site visits you can validate.