NGUYEN TICH FRUIT PRESERVES

The packaging has been inspired by the Vietnamese ancient fairytales. We would like to raise the traditional product with the design inspired by folk materials and national art. At the same time, the images of the characters like Thach Sanh, Thanh Giong, Tam Cam, Cay Khe are combined with the four elements in the Oriental philosophy: Earth, Fire, Water and Wind.

Agency: Gstudio
Designers: Sy Ly, Hieu Tran, A Tuong, An Blue