WAYYOW

Had another project related to health snacks products form the Arabic countries again and another fancy name again. These names always surprise me how they twist and tweet them and create something authentic out of the name and then obviously is very unique and no one has that name on the market. When I saw the double W and double Y letters in the name I knew I can go wild with this but then again, focus on something simple and elegant is the final purpose so I decided to tweak the W letter, made it look sharp, stylized like the Arabic culture has all those beautiful decorations and I picked a little bit of theme from there as well, combined with my style and from a numerous of attempts and style processes I finally ended up with this one being the one that matches the business in the right way.

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