FASHIONBEANS Logo Type & Masthead Design

Logo redesign for UK mens online fashion magazine, FASHIONBEANS.

Their current web site design is being fully redesigned in keeping with the new logo I have designed for them.

It has a touch of typical fashion brand design whilst working as a strong online magazine mast head.

The font for the main wording is Knockout by H&FJ with the tagline, "Timeless Style for the Modern Gent" is the uber stylish ITC Charter: one of my fav serif fonts.

I have tweaked the lettering for FASHIONBEANS just a tad by angling the ends of the F and E and extending the ends of the S's.

The logo is currently being used by RIver Island to print some swing tags for a FASHIONBEANS clothing promotion.

Business cards will again be letterpressed exactly as previous Sifter business cards.