Superheroes (1/3)

RRSP
Superheroes — Towards Retirement! (1/3)
Experiential storytelling

Let’s be honest, Talking about RRSPs can be about as exciting as watching paint dry. So, How do you appeal to the interests of a millennial audience on such a subject ? In this case, Experiential storytelling seemed like the perfect way to get Millennials' attention. In this multiple-panel comic book designed piece, financial journalist Marc Tison, of La Presse+ depicts the financial adventures of three superheroes heading towards retirement. set in a light-hearted, fun tone with a serious background and with real planners, This three-part interactive series follows the adventures Peter, the Arachnid Man, Chiro, the bat mom and the indestructible Lukh.