Environmental Branding - UNLP’s Center of Art

Environmental Branding project based in two starting points: internal wayfinding and external visibility.
For internal wayfinding, the branding precepts of subordination to artistic proposals were taken.
The spaces in which the Center of Art is divided are those where the artworks are presented, that is, the identification signs should go almost unnoticed in the face of an eventual exhibition. This fact was reflected in the font size.
Regarding the chromaticity, an achromatic palette that accompanies the branding proposal was chosen: again, the color would be contributed by "the art".

Full project: http://bit.ly/2Oy9xNA