Nike UI Concept web design

A exploration of minimal design mixed with animation. I took the existing brand as a case study to try re-develop "Nike's" existing website.

The Inspiration for the animation was from my love comics and film posters. Where the splash cover would be of a main character and in the background would be a very striking colour. Much like Tarintino's "inglourious basterds" film poster. but kept it clean and simple to my original goal of keeping it minimal.

The animiation:
Is a simple yet modern idea depending on which link is clicked eg mens or female. It would transition a male or female with the brand's product clearly in show as they fade in the back ground transitions down from top to bottom with a fill.

want to see the design in action check it out on my youtube.
Link: https://www.youtube.com/watch?v=QY0w-rUNu5A