Duty Free Innovation AG

Travel retail is growing rapidly, fuelled by higher passenger numbers. In 2016, there were 6.5 billion air travellers. This strong performance is set to continue and by 2025, it is expected that a total of 9.3 billion air travellers will exist. With growing passenger numbers comes more opportunity for sales, but sales are growing at a slower rate than passengers?

So, why are sales doing badly when passenger numbers are growing?

- Whilst there are many reasons for not buying, one reason is stated by 49% of all passengers… - This inability to carry also explains why less than 10% of shoppers in the airport use a shopping basket! – those who do, will spend three times as much as the average! - Duty Free Innovation have taken on this challenge and developed two unique products, both custom designed for the travel retail business… - The Travel Basket… lightweight and practical attaches itself to the passengers’ own trolley bag. - The basket enables browsing around the store and the easy selection of products for purchase. - Once the shopping journey has been completed, the Travel Bag provides the ideal way to transport goods for the remainder of the trip!

Client: Duty Free Innovation (Switzerland) Production: Darvideo Animation Studio Timing: 8 weeks