UI Design for Pure Gym.
Pure Gym wanted to try a test run of a new gym service called Pure Ride and needed a website designed with booking facilities, account management etc.
Pure Ride would be essentially a 'spinning' only gym offering various spin classes with a host of instructors throughout the day.
I was approached by the CTO and asked to produce responsive UI designs for the site using the logo and branding guidelines as a reference.
The project launched in tandem with Sir Chris Hoy, but was sold off a year later as Pure Gym decided to set their focus on their primary gym services.