Dhriti Jain

Mahindra Green Army • 2D Motion Graphic Video

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Project Link: https://www.behance.net/gallery/72176707/Mahindra-Lifespaces-2D-Motion-Graphic-Video

CLIENT BRIEF
The client's brief was to create an informative video on globing warming, targeted specifically at school children. The objective of this video was to educate school going children about the constant environmental damages the Earth goes through and how to be proactive and become a green citizen for the betterment of humanity. This would extend to encouraging kids to be a ‘Green Army Comrade’ to help protect our planet in small ways, one step at a time.

OUR APPROACH
Considering the main audience were going to be children, we decided to dive into the production and animation of a cute, cartoonesque 2D motion graphic video that would immediately appeal to the age group. With visuals that represented elements of a hand drawn painting, the video explains all the nuances of saving our planet, using the voiceover of a child for maximum impact and relevance.

Project Link: https://www.behance.net/gallery/72176707/Mahindra-Lifespaces-2D-Motion-Graphic-Video

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