Murmur Creative Catherine Renee Dimalla

Som Cordial Packaging

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Som is a unique mixer created by Pok Pok founder, Andy Ricker. They needed branding that communicated their category-bending taste and sense of adventure.

With Som, we wanted to elevate drinking vinegar to the aperitif category, educating consumers about its uses and quality. Inspired by Thai medicinal packaging, we created illustrations that blended eastern and western aesthetics.

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