Prescription for Change Brand

The Oklahoma Department of Mental Health and Substance Abuse Services came to us with the challenge of creating a campaign to promote prevention and awareness of the scope of the opioid crisis in a non-stigmatizing or aggressive way. We landed on the name 'Prescription for Change' as a way to call viewers toward a more hopeful future, but directly relate it to prescription drug abuse. Everything from the color palette, typography style, website, and illustrations were aimed at clearly communicating the severity of the crisis but also the possibility of making a positive change without being accusatory or fear-based.

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