West Midlands Railway Logo

This was one of my favourite projects. I designed the brand identity that was rolled out for the new West Midlands Railway. The concept was to bring old heritage in line with new using modern and old typefaces. I also used a rail crossing as inspiration to bring both elements W and M together. The final design has been modified slightly from the original loosing it’s true meaning but i’m extremely proud of my brand design being used across the region.