Outtakes
Some outtakes from the Kids2 corporate ID rebrand.
The original brief encouraged thinking about the new brandmark as a piece of artwork. What they meant by 'artwork' was that it could be easily trademarked across their global platform. Historically, their trademarks have been difficult to defend/secure in Asian markets.
atlanta
brand
brandmark
child
corporate identity
custom type
identity
logo
lubalin
play
toy company
trademark
type
typography
unique
wordmark
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Posted on
Jan 15, 2019
More by Michael DiCristina View profile
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