Hooters Rebrand Concepts

Trying to come up with owl + chicken hybrids for a rebrand of Hooters! The current logo is more of an illustration than a logomark in my opinion, which is why I want to make it simpler. Something that works in black and white may be the answer.

Inverting the colors make for an interesting change in mood, perhaps because of how white shapes seemingly occupy more space. Click on the attachment to see them amidst a black background.

Newton Llorente
Illustrator & Graphic Designer

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