Attribution across Google (Local) Search

As part of a long term effort to modernize Google, Core Search and Local Search have graduated search results into a new and improved visual design system - evolving how we consume and decide across intents. This comes in tandem with other efforts to better organize Categorical Search.

Leveraging various signals (favicons, logos), a new wave of attribution for carded results will be launching over the coming months.

In order to make this happen at scale, my team partnered with Core Search to align on, iterate and test against various local cases and challenges between patterns and other dependencies.