Mackey Saturday

Unsplash Logo

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Introducing the new logo for @Unsplash, giving them the distinction they deserve and a highly functional piece of visual identification for use everywhere they need it.
We all use Unsplash, it's changed the way photos will be shared forever, and a generic camera, easily confused with camera icons from other products (see: Apple, Instagram, Dropbox, Google, etc) just wasn't cutting it for them anymore.

Enormous credit and gratitude must be given to @Kirill Zakharov and @Charles Deluvio for stewarding this project as well as to the whole team at Unsplash for this opportunity. They wrote a nice article about the process that I encourage you to read here. I've also posted a more design-oriented and in-depth case study on my site.

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