Personal ID system

I'm starting to dig into a long overdue personal branding overhaul. More so to try to boost my illustration clientele and market the fine art side of my brain but there will be a left brain element or part of the system that will allow me to represent the higher-level creative strategy and direction that I do.

I kind of need two IDs in one. I'm going for something that shows I can get weird but that I can also use restraint and think at a higher creative/brand strategy level. The creative that I do just because it's what I do is random, weirdness, lowbrow, pop-art, I do what I want and you can buy it or hire me to make something for you. I need more for that but it always leads to higher level discussions about my history and capabilities.

I also tend to always gravitate towards black, white and red so I'm trying to force some new color into the mix that still feels like me.

This is just the first thing I've assembled. I'm not sure what I would even use it for. A t-shirt maybe? But I like the collection of elements so far. More tinkering for sure...

Any thoughts on this so far?

Posted on Dec 5, 2018

More by Steve Tenebrini

View profile