New Sweden Coffee branding

Fika is a concept in Swedish culture with the basic meaning "to have coffee." New Sweden based their Scandinavian technique light roast specialty coffees - including the signature Fika blend - on this idea of coffee as ritual, both restful and invigorating. With bold color, clean, modern design and a focus on roasting over brewing, the humble mug is transformed into a powerful Viking coffee forge.

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Posted on Dec 3, 2018

More by Kiri Anne Ryan Bereznai

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