The association already had a logo to which its customers were attached and a multi-year subscription with the WIX company. The website lacked in individual personality and, since the architecture and hierarchy of the website were not well-structured, the user experience was confusing.
Using new photos and watercolors paintings, I added personality to the website and created a narrative path for the user. If the user enter in the main pages, he can explore their values and their pedagogical principles accompanied by relevant, credible and personalized images.
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