BeatBox Streaming ReDesign

In this project, I was tasked with redesigning BeatBox's website and overall fell and aesthetic. I chose to go a more urban, diamond-in-the-rough kind of direction which reflects the current trend in DIY artistry across music platforms like soundcloud and social media go-to's like instagram. This is reflected in the hand-drawn, graffiti-esque typography and accents. This design is meant to be responsive across all platforms.

Primary Objective:
Promote and position Beat.Box as the #1 destination for millennials/Gen-Zer's who want to discover new music tailored exclusively towards their likes and interests.

Design Strategy:
Its all about the personal experience of exploration and discovery!

•Tap into the buzz, excitement and energy of today’s young movers and shakers who help define the current cultural/aesthetic zeitgeist across all niches .
• Build a positive relationship with listeners by providing them with emerging and mainstream content they’ve always been on the hunt for.
• convince listeners that they will be on the cutting-edge of the newest/hottest artists who are on the verge of blowing up
• Beat.box must always keeps an ear on the mainstream to filter all the noise and clutter for our listeners based exclusively on their likes and interest.