BABM
BRIEF: Gain deep cultural and visual understanding of a subculture that allows you to clearly define what your subculture believes in. Build an Identity System for that subculture.
SOLUTION: The Bay Area Bike Messengers (BABM) thrive in the dense urban layout and traffic congestion that puts their life at risk all the time. I created a distinct identity to reflect the spirit and attitude of the subculture. I designed the logo, logotype, matchbooks, T-shirts and supporting App to recognize the Messenger subculture.
app
bike messenger
brand identity
branding
design
illustration
logo
research
typografy
typography
ui
vector
writing
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Posted on
Nov 12, 2018
More by Gaia Baravalle View profile
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