The Meme Machine, Part II

At ISL we created The Meme Machine for AdCouncil and The Shelter Pets Project.

The Meme Machine was a physical set where shelter pets were let loose to create their own social content to help you fall in love with them, hopefully deciding to adopt one of them yourself! The set was complete with hashtag buttons, emoji stickers, and lots and lots of treats.

See the whole project recap — with puppies — here: https://isl.co/work/enter-the-meme-machine/