Not complicated. Or difficult. Nor did it take ages.

I love simplicity. Especially when it comes to "let's stomp out a marketing campaign. Quickly."

And design isn't always complicated or difficult. Nor does it always take ages to come to fruition. Sometimes you get a vague brief and go "... I've got it!" within seconds.

And 15 minutes later, you've got a pretty decent mock-up of what your final campaign art will look like. Take a stock photo, Photoshop a billboard unto a remote building, some quickly placed blurring for depth-of-field, and a giant red circle.

Throw in some copy and you're golden.

Here's the photo's origin;

Posted on Nov 8, 2018
Dirk van Boxtel
Creative direction, interfaces & doodles

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