Product Redesign

I was tasked to find an overly packaged product, and design a new, more environmentally friendly package with the intended audience, brand standards, shelf placement, and shelf life in mind.

My intended audience is creative people who are looking to expand their creative abilities to calligraphy, before buying an expensive calligraphy set. I wanted to redesign this package to better suit my intended audience, as well as being more environmentally friendly. I chose to eliminate plastic all together, use as much recyclable materials as possible, and have the final package be durable and attractive enough to be reused and repurposed.

The main issues of the original packaging was that it was made of non recyclable materials, the package was not reusable, and therefore the many small pieces in the calligraphy set were easy to lose. The extra nibs are also quite sharp, and the user risked getting cut or stabbed when they opened the package. The package originally told users what size each nib drew, but didn't tell users what they should use it for.

I used a small, inexpensive magnet in the nib box to ensure that they would stay in place, and be less likely to be lost. It also eliminates the possibility of the user being stabbed or cut when they are opening the package. The nib container nestles into the main container that holds the pen and instructions, which makes it easy to keep together and transport.

This product is a value priced product, so I chose to use cardstock to keep costs low, and ensure that it is recyclable. There ended up being more material used in my final product than the original, but all of the plastic was eliminated, and the user can reuse the container for their calligraphy set, or repurpose it for various other items such as pencils, jewelry, money, and makeup brushes.