Video lead

Here something entirely different. For a local obstacle run in my home town, I was involved in creating the corporate identity. (logo, colors, typography, visual elements and the like...). We're going to publish videos as well, so the logo was animated for the video lead to improve brand recognition in the publications.

I personally like the splash in the logo, so the animation should actually show impact of the shoe and the resulting splash in one motion. Fun stuff to work on! :)