Travelers on Search

We wanted to get a better understanding of how our users added travelers to their trips. Currently, the only way you could add travelers is on the Traveler Screen, which is further down the funnel and only a certain % of users make it that far.

Instead of fully building out a feature that would capture multiple passengers, which would've taken a couple months, we shipped a smoke test that was frontend only.

This allowed us to still collect data without sinking in a huge amount of dev effort. With the experiment running in just a couple weeks, we were able to determine how many of our users were adding travelers, the number of travelers they were adding and if our users understood that our app supported multi-passenger trips.

Posted on Oct 23, 2018

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