Percent Logo

Here's the chosen logo design from a branding project I worked on early last year.

Percent have created an ecosystem of like-minded retailers, charities and brands to fix some of the world's biggest problems.

By downloading Percent, every time you choose to spend with our exclusive retail partners they donate a percentage of your what you spent to your favorite charity.

------

The wordmark is built on the angles created by multiple pie charts to create the lower-case lettering and represent the donation percentage.

The leading letter is made up of a 100% chart with a 50% semi-circle - this signifies an emoticon style happy face to enhance a positive reaction.

see attachments for more detail and a look at some early exploration.