Since I haven’t posted in a while, here’s something I worked on earlier this year with Neurotrack, a company working on some of the hardest problems around cognitive decline, memory loss and Alzheimer’s disease.

Neurotrack uses clinically proven science to help people  assess and improve their memory over time.

Their neuroscientists, neuropsychologists and engineers have developed the Imprint Memory Assessment based on 30 years of breakthrough research. Taken with a smart phone or tablet, the assessment offers advanced eye tracking technology in the comfort and privacy of your own home.

During the assessment, your device’s camera tracks your eye movements as you respond to a series of images on your screen. From there, Neurotrack’s proprietary computer vision algorithm extracts the pattern of your eye movements and analyzes the data to give you a baseline score of your memory health. Periodic follow-up assessments help you track any changes that occur over time.

This is the test results screen.

Derek Bradley
Design partner for startups and brands.

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