When we started thinking about redesigning our website a few months ago, we knew that we wanted it to be simpler but bolder. We didn't want to take huge risks, but we did want it to make a statement. So we picked our battles: we played it safe when choosing typefaces but took some liberties with the font sizes; we chose a vibrant colour palette, but used it very sparringly throughout. And we held back on using illustrations and iconography, but still tried to leave a lasting impression with the ones we did use. In one of those cases, we decided to pay a small tribute to simpler times by pairing our services list with these colourful, tri-dimensional icons. Entirely drawn on Sketch too, which posed an interesting challenge.

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Posted on Sep 28, 2018
Odd Camp
Digital agency building first-rate products and services

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