Michigan School of Psychology | Abstract Mark / Monogram

This mark was designed to strengthen the meaning and presence of a Detroit graduate school. The school's previous mark was an illustration of a plant. After studying the competitive landscape, interviewing faculty and students and researching the school's values, we came up with this. Some of the themes we kept in mind were mountains (peaks), growth (arrows), the "M" monogram, and the triangular Maslow's Hierarchy of Needs -- which was at the foundation of the school's philosophy.

Thanks for checking it out Dribbble! What do you think?