SapientRazorfish — Third Week

Beyond thankful for this opportunity to join SapientRazorfish as an Associate Experience Designer at their Toronto office. Coming close to my third week and feeling so inspired working alongside an amazing product team and beautiful downtown office views to admire each day.

Excited to put my passion for product design and research towards enhancing experiences within the retail + mobile e-commerce space with SR's Walmart Canada team.

Looking forward to learning much more and happy to finally call Toronto home this year!

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Got a chance to take a peep into the company's brand tool kit today. Really love flipping through style guides to really understand company identities and get a better sense of what they stand for.

I'll admit I totally didn't get the underscore sign design and purpose at first, but turns out it actually acts as a cursor to symbolize relentless invitation to reimagine what comes next.

Though, it's been announced that SR_ will officially be retiring the brand and there will be some new branding sometime soon with a new reveal as Publicis.Sapient.

(But for now, going to let the branding live on within my e-mail signature and Dribbble page.)