eCommerce 101: Understanding Shopping Cart Abandonment

At its core, eCommerce is an exercise in trust. Once trust is earned, convenience is king. When trust and convenience are compromised, eCommerce shopping carts are left in the aisles.

Designer Micah Bowers shares an illuminating infographic highlighting ten eCommerce pain points that ruin the user experience and lead to shopping cart abandonment.

https://www.toptal.com/designers/ux/shopping-cart-abandonment-infographic?x=d