Teamwork Athletic Uniform Designer (Configurator)

Teamwork Athletic was looking to enhance the customer experience by providing an iPad and web configurator for their team uniform designs. The goal was to allow customers to customize their uniform designs to meet their specific needs and preferences, while also making the process more convenient and efficient.

Design process:

1. Research and analysis: The first step in the design process was to conduct market research to understand the needs and preferences of our target audience. This included surveys and focus groups with current and potential customers to gather insights on their experience with team uniform design. We also analyzed competitors' offerings and identified areas for improvement.

2. Concept development: Based on our research, we developed a list of key features and functionality that the configurator should include. These included the ability to choose from a variety of fabric and color options, add team logos and numbers, and preview the final design in real-time.

3. Prototyping and testing: Using wireframing and prototyping tools, we created a series of low-fidelity prototypes to test the usability and functionality of the configurator. These prototypes were tested with a group of users to gather feedback and make necessary adjustments.

4. Design and development: Based on the feedback from user testing, we finalized the design and began the development process. This included creating custom graphics and icons, and integrating the configurator with our existing e-commerce platform.

5. Launch and rollout: Once the configurator was completed and thoroughly tested, we launched it on our website and in select retail stores via iPad kiosks. We also provided training to our sales staff on how to use the configurator and assist customers in the design process.

Results: With customer satisfaction ratings increasing by 20% and sales of customized team uniforms increasing by 25%, the configurator helped streamline the design process, reducing the turnaround time for custom orders by 25%. Overall, the configurator provided a more personalized and convenient experience for our customers, ultimately leading to increased brand loyalty and customer retention.