Volkswagen/CMotors Concept for Customer retention

Volkswagen's official importer in Israel, Champion Motors, turned to us to help them with customer retention. The goal of the project was to find a way to get owners of Volkswagen vehicles to remain in contact with the dealer after the purchase, and establish a Volkswagen community.

After brainstorming ideas and developing a marketing strategy, we planned and defined specifications for a unique platform for vehicle owners. The platform includes components that interface with the vehicle as well as various tools for overseeing the vehicle's maintenance and collecting information on the vehicle's performance. Among other things the platform includes components that issue service alerts, display recent trips, send updates and more.
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