DuroMax Generator Packaging

Last October I did a redesign of the packaging for DuroMax's entire line of generators. For their Dual Fuel models I did a 4 color box. The approach was to reduce the amount of text by using more icons and approaching it with the intent to have a design that was nice for retail. I had all the product photos shot at a worm's eye view to give a more heroic look to the product as well.