Theatre Du Briançonnais Concept and Programme

A conceptual art and design campaign for Theatre du Briançonnais.

Brief: reinforce the often confused name of the theatre and respond to the Theatre Director’s ambitions for the coming season.

Our experiences, especially artistic and cultural ones, are projected onto the blank canvas of our life. In this project we use the letters of the theatre’s name as both a small and human size still life. We then projected the artistic programme onto the letters.

Working with the talented designer Martine Verwoerd we created a concept which ran throughout the multichannel launch and marketing campaign.