Sefton Central CLP

My local Labour Partys new logo to be used across the constituency. The idea is to create a cross branch cohesive branding that Labour members can easily ascribe to. Fragmentation within political design is a problem with each branch and constituency relying on whether there is a competent designer within their ranks. So creating the logo for each branch and the constituency as a whole circumvents that.

It had to have place and meaning and the use of Another Place in Crosby (which is in the constituency), brings place and also reflects the Labour Partys belief that the country should be run for the many hence the use of the "everyperson" from Anthony Gormleys cast.