Digital Surgeons Kellie Pcolar

CMG Logo Origin

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CMG Logo Origin story gif animation medical logotype logo letterforms identity health gradient doctors branding

I just posted a shot yesterday showing the new logo we created for Community Medical Group in New Haven, but felt like the story behind it needed to be shared.

We arrived at this logo concept by first asking ourselves, "What does CMG do?" and then visually representing our answer with a simple graph. Community Medical Group acts as a bridge between Physicians and Healthcare companies, so that physicians can spend more time helping their patients, and less time worrying about insurance or other paperwork.

We designed the letterforms of CMG around the "What" and the "Why" of their business. Check out the new site!

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