Food Truck Illustration‬‏

Thinking lately a lot about the stuff around me, every day on the way to the office there's a food truck waiting silently to feed the hard workers and make a living on the way, and I'm always thinking to myself how could I brand this truck.
but, is it possible that the "unprofessional" way this truck is branded is what makes it more approachable for the potential customer ? maybe my knowledge is going against me this time and swiss typography will not do any grace.
Maybe I can go back to the young me who loved to draw and make some cool stuff with no golden ratio, lading or tracking.