$1 Million for Yellowstone

So excited to share this new initiative we rolled out in our Yellowstone Forever park stores! We wanted something eye-catching, and pulled a little retro inspiration from classic sign painting. Our stores are full of color and incredible images of Yellowstone so we chose a text only campaign in black and white with a subtle gradient background.

Creative Direction by Maria Bisso.

The dollar sign and 1 are custom, "Million" & "For" are set in our brand font Gotham, and "Yellowstone" is my fave Viktor Script from @OH no Type Co./ Typekit

~*Yellowstone Forever is the official nonprofit partner for Yellowstone National Park*~ 😍